The best public relations programs in northern Nevada were
honored at the 2002 Silver Spike Awards sponsored by the
Sierra Nevada Chapter of the Public Relations Society of
America last week.
Silver Spike Award winners and categories include:
Ongoing programs:
* Rose/Glenn Group for Cricket Communications' ongoing
public relations campaign
Community relations:
* EstiponaVialpando Partners for the JLH Inc. community
relations program;
* KPS/3 Advertising, E-Marketing and Public Relations for
Saint Mary's Salud en Accion; and
* Olsen & Associates for Truckee Meadows Water
Authority: "Save it Today so We'll Have it Tomorrow" poster
contest.
Emergency or Crisis Program:
* Airport Authority of Washoe County for the airport's
response to Sept. 11.
Overall campaign, all-inclusive budget of more than $25,000:
* R&R Partners for Nevada: Bring It On
Publications, additional collateral:
* EstiponaVialpando Partners for the NIAA 2001-2002
State Championship Posters "Just a Dream"; and
* Olsen & Associates for the Great Reno Balloon Race
Program
Publications, newsletter:
* EstiponaVialpando Partners for Harrah's Reno Hotline
Newsletter
Publications, annual report:
* EstiponaVialpando Partners for Washoe Health System
Annual Report
Media relations:
* KPS/3 Advertising, E-Marketing and Public Relations for
REMSA Partnership with Washoe County High Schools
R&R Partners was honored with a Judges' Choice award for
the "Nevada: Bring It On Campaign." The judges cited the
campaign's solid research, strategy, use of resources, creativity
and effectiveness.
Individual awards included:
* Hall of Fame Award: Lynne Atcheson, the vice president
for marketing communications for Washoe Health System.
Atcheson was a founder of the Nevada Women's Fund and
Truckee Meadows Tomorrow and served as a board member of
the Reno Philharmonic. She is Washoe Health System's
spokesperson and director of marketing strategy.
* Golden Spike Award: Julie Ardito, senior vice president
and director of public relations for the Rose/Glenn Group. The
award honors experienced public relations professionals. Ardito
has worked in field for more than 13 years.
Mark Twain Award: Michael Thomas, director of business
development for Twelve Horses North America. Thomas spent
the last two years as executive director of TechAlliance, in
which he communicated with local and national audiences
northern Nevada's growing position as a technical and entrepreneurial
location.
Mark Curtis Sr. Award: Ronele Klingensmith, independent
public relations consultant and 2002 PRSA Sierra Nevada
Chapter president. the award is based on excellent work within
PRSA as well as the profession.With more than 10 years public
relations experience, Klingensmith has held several chapter
offices and has dedicated herself to the success of the chapter,
in addition to her involvement in the local community.
