Those ABC Television promotions for its
new series, "Push, Nevada," rankled just a bit
at the state's tourism office in Carson City.
You know, the promotions that pronounce
the state's name "Nevahda" the way outof-
towners always do it.
Chris Chrystal, who handles media relations
for the commission on tourism, was on
the phone with ABC a couple of weeks ago,
shortly after she saw samples of the show and
its promotional material.
She ever-so-politely explained the
problem with the mispronunciation. The
network said it can't re-shoot the episodes
and promotional spots it already has in the
can, but promised to pronounce the state's
name correctly in the future.
So how does Chrystal explain the correct
pronunciation during her near-constant
correction calls to broadcasters
around the country?
She quotes longtime Associated Press
newsman Brendan Riley: The "a" in Nevada
is flat as in "gambling."
