1st National Financial Advisors has opened with offices at 1st National Bank, 6275 Neil Road in Reno.
John Frye, who spent 10 years in the banking business before moving to the securities industry in 1996, serves as vice president and financial advisor in the Reno office.
1st National Financial Advisors will have seven offices across the system served by 1st National Bank.
Frye will cover northern Nevada from the Reno office.
"I try to educate people, and they can come to their own conclusions," Frye said.