The new, brightly colored Stremmel Gallery on Reno's South Virginia Street has done more than caught the eye of most passersby.
"The (gallery) traffic is about three times what it used to be," according to gallery owner Peter Stremmel.
"We have much higher visibility now.
And we have shows rotating in and out about every six weeks so we have a new look, hopefully, every time a visitor comes in."
Next up the gallery plans to place colored lights that change color behind the panel structure on the building's exterior.
