"We're ahead of projections," says Darik Volpa, chief executive officer and creative force behind Understandsurgery.com.
The Renobased company, just over a year old, produces online and CD educational products answering questions about surgery.
Surgeons use the websites to help explain procedures; consumers use them to become informed.
Understandsurgery moved into new offices in south Reno in early December - into controlled chaos, says Volpa, but with Internet and phone lines up - all you need for a web company to zoom along.
The company is also in the midst of beta-testing its new understandplasticsurgery.
com product for a Jan.
1 national launch.And it is also launching its new, understandspinesurgery site in partnership with Stryker Orthopaedics.
Just over the horizon, says Volpa is a definite possibility of endorsement by a large orthopedic surgeons' group.