Hansen Creative hired by yacht maker

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Hansen Creative Inc.

of Reno has been retained by Hinckley Yachts of Southwest Harbor, Maine, to develop advertising and marketing strategies for the launch of four new semi-custom yacht models in 2004.

During the past three years, Hansen Creative has worked with Hinckley to market its yacht lines and help the company expand its service network across the eastern seaboard.

Prior to forming Hansen Creative in 1997, Joe Hansen graduated from the University of Nevada, Reno and worked as a marketing manager for Porsche Cars North America.

Currently, Hansen serves as past president on the Advertising Association of Northern Nevada's board of directors.