A Las Vegas company with seven years experience analyzing real estate and development trends is expanding into Reno.
The company, Applied Analysis, this month began collecting data in Washoe County and expects to begin issuing reports this autumn.
Among its services, Applied Analysis collects information about inventories and vacancies in commercial properties industrial, office and retail on a quarterly basis.
That's work that's already handled by a handful of the commercial real estate brokerages in northern Nevada, but Jeremy Aguero, a principal with the firm, contends his team of specialists can do the work less expensively than in-house research staffs.
"If you can do one more deal a year, hopefully the whole thing is paid for," he says.
In presentations to real estate executives and developers, Aguero also notes that his company can complete private research for clients who place their own brand on the completed product.
Because clients typically define markets differently from one another, and because Applied Analysis can slice the data any way its clients want, the privatelabel research usually has a distinctive look in each edition.
Applied Analysis also is selling its research outright to real estate professionals.
A quarterly report on the office market, for instance, would cost $250 a quarter or $600 a year.
The company also may produce a monthly update on development activity.
Among its clients in Las Vegas is the Clark County assessor's office, which uses Applied Analysis data to support real estate appraisals.
Along with data about commercial real estate, Applied Analysis also analyzes information about demographic and economic trends, and it sells customized reports on economic and development trends.
Applied Analysis doesn't provide information on individual real estate listings, and it doesn't plan do so.
"We are analysts.
Period," Aguero says.
Along with its entry into the northern Nevada market, Applied Analysis also plans to begin operations in Phoenix and Boise.
In Las Vegas, the company also provides collection and analysis of data about the hospitality and gaming industries, provides financial consulting and costbenefit analysis, and works with government agencies to determine how their decisions might affect economic and social conditions.
For instance, Applied Analysis provided much of the number-crunching in the background for a task force that studied Nevada's fiscal problems before the 2003 legislative session.
