Dean Richard has joined Sam Shad Productions of Reno as vice president of sales and marketing.
Richard has more than 14 years marketing and sales experience in northern Nevada's hotel-casino industry.
He most recently was sales director with Harrah's Hotel and Casino-Reno and previously served as director of marketing for Circus Circus Hotel Casino-Reno.
He is a Reno native and University of Massachusetts journalism graduate.
Richard will have offices in Las Vegas as well as Reno.