Steve Fierro,marketing director at Casino Fandango in Carson City,was named marketer of the year by the Reno-Tahoe chapter of the American Marketing Association.
Phil Rose,who established Rose-Glenn Advertising in 1989,was named to the chapter's Marketer Hall of Fame.Rose is only the third person named to the hall of fame.
Dave Roberts was named the association's professional member of the year.Roberts, the AMA's vice president of programming, is a principal in Strategic Marketing Consortium 3.
The AMA's ACE awards and other honors in local competition included:
* Comprehensive marketing program/campaign: Ben & Jerry's,ACE; Nevada Economic Development Partnership, award of excellence; Estipona Vialpando Partners, award of excellence; Smith & Jones Inc.
EXL Media, award of excellence; Rose/Glenn Group, award of excellence; Rose/Glenn Group, two certificates; Bonanza Casino, certificate; Innerwest Advertising & PR, certificate; Powerhouse, certificate; Whistler Creative, certificate.
* Direct-mail campaign using less than four-color: Rose/Glenn Group,ACE.
* Direct-mail campaign four-color: Smith & Jones Inc.,ACE; Estipona Vialpando Partners, award of excellence;Miller Heiman, award of excellence.
* Nonprofit marketing campaign: The National Judicial College,ACE; Olsen & Associates Public Relations, award of excellence; Innerwest Advertising & PR, certificate; KUNR 88.7 FM and Nevada Museum of Art, certificate.
* Print advertising campaign using less than four-color: Rose/Glenn Group,ACE.
* Print advertising campaign, four-color: BBC Advertising,ACE; Miller Heiman, award of excellence; Smith & Jones Inc., award of excellence; DRGM Advertising & Public Relations, award of excellence; Charter Advertising/Design Inc., certificate.
* Publicity/public relations campaign: Rose/Glenn Group,ACE; Miller Heiman, award of excellence; RMC Committee and RKPR Inc., award of excellence; Rose/Glenn Group, certificate; Twelve Horses, certificate; RMC and RKPR Inc., certificate.
* Radio ad campaign under $5,000: Innerwest Advertising & PR,ACE.
* Radio ad campaign $5,000 and over: Powerhouse,ACE.
Special event under $25,000: Circus Circus Reno Hotel & Casino,ACE; Rose/Glenn Group,ACE; Rose/Glenn Group, award of excellence; KUNR 88.7 FM and Nevada Museum of Art, certificate.
* Special event $25,000 and over: RSCVA and RKPR Inc.,ACE; Circus Circus Reno Hotel & Casino, award of excellence.
* Television advertising $25,000 and over: Innerwest Advertising & PR,ACE; Innerwest Advertising & PR, certificate; DRGM Advertising & Public Relations, certificate.
* Web marketing: Miller Heiman,ACE; Twelve Horses, award of excellence; North Lake Tahoe Bonanza, certificate; Twelve Horses, certificate.
