Fan buzz morphs into Web site that yields delight and dismay

Here, in case you were wondering, is how the business world works today:

Actor Efren Ramirez, famous after his turn as "Pedro" in the hit movie "Napoleon Dynamite," is looking for a graphics house to create his Web site.

So he naturally does what anyone else in that situation would do: He posts his need for a Web development house on his site at www.myspace.com.

Where, of course, it's seen by Megan Bacigalupi, the sister of Jarod Lopiccolo, co-owner of Noble Studios in Carson City.

Bacigalupi, a big fan, sends Ramirez an e-mail, telling him all about the work done by Noble Studios. She provides him with a link to the Carson City firm's Web site.

A few weeks later, Ramirez' agent calls, seeking more information. They've been searching for a Web developer for months, he says, and they love what they see.

Lopiccolo wonders how the agent for a Hollywood actor found a Web design studio tucked away on the second floor of a building overlooking Carson Street.

Oops, says the agent. Your sister didn't tell you she wrote? Nope, responds Lopiccolo, this is the first we've heard of it.

They strike a deal. Roy Lindauer, creative developer for Noble Studios, has some fun as Ramirez gives him artistic freedom.

The finished site (www.efrenramirez.net) details Ramirez' biography, spotlights his work as an actor and a DJ, tells fans about his upcoming movies such as "Employee of the Month" with Jessica Simpson in October.

Ramirez is happy. His fans are happy. They e-mail him with congratulations. And, of course, they hit the blog that's part of the Web site.

But some worry the polished Web site means change is afoot. Out of the first seven replies to Ramirez' blog, nearly half encourage him to remember the little people as he continues his rise to stardom.