"It started like a hobby, just for fun," says David Chawla, who books and promotes the Hindi films.
He targets a local community of about 1,000 from India, Pakistan, Sri Lanka, Southeast Asia and the Middle East.
He posts movie flyers at Indianrestaurants and stores such as the A-1 specialty grocery on Oddie Blvd. and the KJ mini-mart at Virginia and Vasser. And on an e-mail list run by the Indian Association.
