Web site software targets commercial investors

K.I.S.C.L. Inc. appears based in Carson City. But it's a harbinger of the virtual company that does business worldwide and could be headquartered anywhere.

While K.I.S.C.L. leases an executive suite at 2533 N. Carson Street, its 11 employees are scattered across the country.

The product is information and the Internet makes it possible.

K.I.S.C.L. stands for "Keeping Input Simple in Commercial Loans." Its business model is also simple. It sells subscriptions to commercial real estate analysis software at kiscl.com.

The company announced the launch of the online service last week.

Anyone can log onto the starter site, and tap into the algorithm that calculates what kind of loan they could get depending upon the property specifications they input. It targets apartments, commercial, industrial, self-storage, assisted living and hotel properties.

It also sells annual subscriptions to premium pages. Fees range from about $40 for an agent, $70 for a broker or $110 for a lender.

"It takes the guesswork out of property investments," says Bill Marti, chief financial officer.

"It offers property analysis tools that allow commercial real estate investors to evaluate the return on investment and route their loan request to lenders, appraisers and other stakeholders," he adds. Taxes are calculated depending on local rates.

Independent real estate agents can print out customized, branded marketing packages, Marti says. And brokers can calculate what-ifs.

After crunching the numbers, Web site users can create a loan application package and submit it directly to lenders listed on the site.

Or, they can ask company loan officers to review a package, says Lee O'Donnell, commercial real estate underwriter.