People have posted their take pro and con on life in northern Nevada on a Web site, onegoodreason.org/post.htm. Its part of the Can Do campaign launched by Economic Development Authority of Western Nevada.The site is designed to position northern Nevada as an attractive place to build or relocate a business, says Lorna Shepard, principal of Red Dog Consulting, hired by the authority to work on the campaign. Billboard, newspaper and radio ads began last month to promote the Can Do brand in the local market before promoting out of market, Shepard adds.While Shepard cites no firm plans to incorporate any copy from the blog into the media campaign, she says, If we hear other peoples reasons on why they like living here it might give us more ideas of what else to promote.Postings on the can do Web site are mostly so upbeat they could have been written by an advertising copywriter. But the occasional poet, iconoclast or barfly also posts. The posting site is edited for profanity and personal attacks, but not for content, EDAWN representatives say.But an iconoclastic Sparks businessman, Kevin Haddock, president and chief executive officer of Testwave, thinks otherwise.They pulled my post then replaced it with more marshmallow, he says. Then they traced it back to my URL and added my initials.So he posted again about the trickery of using readback capability to trace the URL. Then they pulled my initialed post completely, he says.In short, says Haddock, I find the site frustrating and deceptive. Besides, its pointless. I dont see what its supposed to do. To entice business owners to move here? Tim OBrien, creative director at R&R Partners, which developed the campaign, says the agency manually checks the site once a day but only pulls something about once a week. Weve done precious little, he adds. However, site-monitoring technology stands constant guard. Weve put in a lot of filters to detect keywords and phrases to detect bad language, curse words, attacks on a person or any blatant attempts at self promotion, he says.A sampling from the site: You cant find geography like this anywhere else the French Alps to the west, the expanses of the Asian steppe to the east amazing and gorgeous !! Nevada has no style, no vibe. Its white bread wrapped in sand. I love the mountains, the smell of the sagebrush after it rains and the way the sun illuminates the vast blue sky. This area rules, rocks, rages, engages, challenges and rewards. We can do everything! Keep California out! Theres nothing like looking out your office window on a warm summer day and watching kayakers race down the river through the middle of downtown. If thats not inspiration, I dont know what is. Silver Peak has awesome brews! People on the street actually say hello or wave to you. Those wild-eyed whackos that wander the Truckee every day they are constant and totally original. This place is a feeling makes me feel like dancing. I love the drunk guys who whoop loudly during wine walk. Talk it up dont tear it down. I love it when driving through downtown in the summer and a pedestrian carrying a kayak crosses in front of you. Where else do you get that? 4th street is great for families and kids. There is something for everyone to see!! The best bloody marys ever made at the Paddle Wheel. Reno is where we started our new life . And what a life! New home, new friends and new business. All in one package. What a place to retire to as well. I love that we arent getting force fed the new marketing ploy but get to engage in it honestly. Great Basin makes some amazing beer! Reno is fascist. Its like living an episode of Reno 911 A few sour grapes on here show Reno has some work to do, but the direction is positive. I could be wrong, but isnt this all signs point to say something cool, so whats with the trash talk? Snow, snow, snowreally mega snow. When it comes to laying waste to the place, CANDO! The can do logo is awesome. Drink beer at Sierra Tap House. Corruption does not bother us, the developer is king. We love to be Californicated and look forward to becoming another Los Angeles. I can do anything here from fine dining to upscale shopping, from scenic day trips to worldly destinations via the RTIA. I love this place! You will never find a more wretched hive of scum and villainy. Talk this place up, people! Speak louder than any doomsayer about Reno Tahoe is all that! This place has an amazing future. I love the booze you can get in the casinos. What a cool blog think. This is fun and good for everyone. Speak up people! Be positive. Sharing is healthy. Talk this place up people. Last week I skied three hours in the a.m., had a staff meeting after lunch and then went to the museum with my wife. Oh yeah, a river runs through it too! It is really dusty here and it gives people really bad allergies El Adobe: weapons-grade margaritas.
