Deanna Ashby-Gescheider has been named marketing and sales director of Alpine Meadows Ski resort and Homewood Mountain Resort at Lake Tahoe.
She most recently owned Ashby Unlimited, a marketing agency. Earlier, she worked as executive director of marketing and communications at the Reno-Sparks Convention and Visitors Authority. Ashby-Gescheider also has worked for Silver Legacy Resort and Harrah's.