Reno Envy will silkscreen the official Artown commemorative t-shirts this year and sell them from its West Street Market location.
"They already have a following, and can do limited runs," says Artown Executive Director Beth Macmillan.
"Artown's focus is downtown. And Reno Envy's location at West Street Market reflects that."
Last year Artown sold 330 mens T-shirts and 203 womens T-shirts, says Macmillan. However, as the shirts were offered for sale at certain events, they weren't available on demand. This year, a remedy is constant availability at West Street Market.
The shirt design contains the image by artist Candace Nicol selected for the 2009 Artown poster within the Artown logo shape. A woman's style features filmy lacelike long sleeves.
"Last year Artown added a ladies T-shirt that sold incredibly well," says McMillan. "A hip style. It sold
brilliantly."
Reno-based Reno Envy launched its line of clothing and souvenirs emblazoned with a funky little trailer logo based on the city's cultural image as a home to lowbrow trailer trash.
To solicit the Artown job, says Reno Envy owner Scott Dunseath, "We sought out the people in charge of merchandise at Artown." He had already partnered with other Reno-centric events, such as River Festival,
Tour de Nez and Great Reno Balloon Race, which he says also dovetail with his brand's niche, "Products for cool events that reflect the Reno lifestyle."
Reno Envy takes those opportunities a step further through its partner company, Fuel Promotions, by
expanding the souvenir line to imprinted collector pins, tattoos, squirt guns and teddy bears wearing logo
T-shirts.
