Miller Industrial adds QR-code marketing

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Miller Industrial Properties of Reno is adding QR codes to its signage, allowing potential buyers and tenants to connect quickly to online marketing materials through their smart phones.

The company first added a QR code to signs outside its newly listed properties at 990 and 1020 S. Rock, said President Tom Miller.

Potential clients interested in the properties can use the codes to be connected to a Web site and video with detailed information.

"We have to stay on the cutting edge of technology as it evolves," says Miller.

The codes are generated through one of several Web sites that provide the service for free, he says.