Marketing campaign tied to Wolf Pack

Five northern Nevada businesses have signed on with Wolf Pack Sports Properties to launch a marketing program dubbed "Home Team."

Wolf Pack Sports Properties holds multi-media rights awarded by the sports programs of the University of Nevada, Reno.

Basalite Concrete Products, Burgarello Alarm, Northern Nevada Regional Multiple Listing Service, Savage and Son Inc. and Western Nevada Supply have signed on to the new campaign which includes a TV, radio, Internet, print and signage campaign at home football games and during live radio broadcasts of all Wolf Pack sports.

In the radio and TV commercials, representatives from participating companies provide tips to homeowners.

Andy McDowell, general manager of Wolf Pack Sports Properties, said the campaign incorporates the university's mascot, Alphie.