Composer Eric Whitacre, a native Nevadan and speaker on innovation and creativity, will deliver the keynote address at the annual Governor’s Conference on Tourism Oct. 27-29 at the Atlantis Casino Resort in Reno. Whitacre is best known for his groundbreaking “Virtual Choir,” a digital project that brings together thousands of singers from around the world in musical collaborations.
The theme for this year’s Governor’s Conference is “Creating and Marketing the Experience.” Additional speakers include management consultant Joe Veneto of the Experience Lab, Gary Oster of the U.S. Travel Association, and digital marketing expert Kyle Lacy. A global trade show will bring buyers from Brazil, Mexico, China and South Korea. Gov. Brian Sandoval will deliver an address to the industry and Lt. Gov. Brain Krolicki will present opening remarks.
The conference also offers sessions including a panel featuring Madeleine Pickens of Mustang Monument and Rob Hendricks of the Whitney Peak Hotel discussing how to create unique lodging experiences; and insights into new technology and marketing concepts.
Registration is at GovernorsConference.org. Early bird registration ends Sept. 19.
NNBW staff
