Reno Tahoe USA selects Milwaukee-based agency as new Agency of Record

BVK, a full-service, Top 25 independent advertising agency with headquarters in Milwaukee and specialized expertise in the travel and tourism, higher education, recreation and healthcare industries, annoucned being selected as the new Agency of Record (AOR) for Reno Tahoe USA.

The Reno-Sparks Convention and Visitors Authority (RSCVA), which represents and promotes tourism in Reno, Sparks and North Lake Tahoe, Nev., selected BVK as the lead strategic and creative agency in a unanimous vote. The tourism authority is more commonly known as Reno Tahoe USA.

“BVK has a long and trusted history of being the premium choice for destination marketing partnerships,” said Jennifer Cunningham, interim managing director of RSCVA in a press release. “Their team’s expertise, knowledge and proven track record of success made our choice relatively simple. We have no doubt that BVK will help Reno Tahoe reach more travelers in a highly effective manner.”

Much of the work BVK will execute focuses on creating a new brand platform to help unify the tourism authority’s overall brand message, with a goal of building awareness and increasing visitation to the Washoe County area for leisure travel, as well as convention, association and other group bookings. Leisure travel campaigns will be partially focused on Millennials and Generation X consumers.

“Working with the RSCVA further establishes that BVK is one of the most prestigious agencies in the travel and tourism space,” said Bret Stasiak, managing partner at BVK in a press release. “We’re excited about the new partnership because it expands our client roster in the West and gives us a tremendous amount of opportunity to make a difference in one of the country’s most well-known vacation spots.”

BVK executes effective marketing campaigns for a large amount of well-known travel and tourism organizations, including the Dominican Republic Ministry of Tourism, Visit Maine, The Wyoming Office of Tourism, Visit St. Petersburg-Clearwater, Visit Orlando and Visit Newport Beach, as well as Southwest Vacations, United Vacations and Funjet Vacations.

For more information about the wide range of marketing expertise BVK can provide in the tourism space, visit www.bvk.com.

For more information about Reno Tahoe USA, go to VisitRenoTahoe.com.