The Sierra Nevada Chapter of the Public Relations Society of America celebrated five individuals, four Silver Spike awards and a number of other awards during its 2016 Silver Spikes banquet, held Thursday, Nov. 17, at Whitney Peak Hotel.
“In PRSA Sierra Nevada’s 30th year, we had quite a lot to celebrate,” Amanda Horn, 2016 PRSA Sierra Nevada president and communications director for the Nevada Museum of Art, said in a press release. “And, I want to thank all who have done so much for the chapter and its continued success. Our community and industry are better for it.”
Individual winners
Outstanding New Practitioner Award: Jessica Fagundes, Nevada Department of Agriculture.
Mark Curtis, Sr., Chapter Member of the Year: Constance Aguilar, The Abbi Agency.
Mark Twain Community Service Award: Heidi Parker, Immunize Nevada.
Gold Spike Community Excellence Award: Nancy McCormick, EDAWN.
Lifetime Achievement Award: Susan Hill, APR, recently retired from the University of Nevada, Reno School of Medicine.
Silver Spike Award recipients
Strategies & Tactics: Media Relations – Earned: The Abbi Agency; Flirtey.
Programs: Overall Campaign: TravelNevada; TravelNevada Wins Big with Millennial Campaign.
Programs: Community Relations: RAD Strategies Inc.; #IgniteSparks Public Outreach Program.
Programs: Special Events & Observances, 1 or 2 days: Weidinger Public Relations; Edgewood Tahoe Lodge Groundbreaking.
Bronze Spike Award recipients
Strategies & Tactics: New/Emerging Technologies: TravelNevada; TravelNevada Partners with Google Trekker.
Programs: Special Events & Observances, 1 or 2 days: Foundry with Mustang Heritage Foundation and BLM, Extreme Mustang Makeover.
Strategies & Tactics: Audio, Video, Webcasts, etc.: RAD Strategies Inc.; Virginia City “Below the Surface”.
Programs: Emergency or Crisis Programs: Regional Transportation Commission; RTC Anti-Bus Vandalism Campaign.
Strategies & Tactics: Media Relations – Earned: Nevada Department of Agriculture; Wellness Policy Media Relations.
Strategies & Tactics: Media Relations – Owned: Websites: Regional Transportation Commission; Pyramid/McCarran Intersection Improvement Project Website.
Strategies & Tactics: Media Relations – Owned: Websites: University of Nevada, Reno, Nevada Today Website Redesign.
Strategies & Tactics: Media Relations – Owned: Social Media: The Abbi Agency; Visit Fallon Digital Influencer Press Trip.
Strategies & Tactics: Content Marketing: The Abbi Agency; “The Ultimate Guide to Engaging Millennials” Content Marketing Campaign.
Strategies & Tactics: Media Relations – Earned: Renown Health; Bringing Healthcare Back to Tonopah.
Programs: Overall Campaign: Nevada Museum of Art; Seven Magic Mountains.
Programs: Overall Campaign: University of Nevada, Reno; #Vermontfor50: An emerging university is drawing students from across the nation, and finds a creative way to say so.
Strategies & Tactics: Media Relations – Owned: Websites: Regional Transportation Commission; SouthEast Connector Website.
Award of Excellence winners
Programs: Special Events & Observances, 3 or more days: Weidinger Public Relations; Operation Sierra Storm.
Programs: Special Events & Obsservances, 3 or more days: Silver Legacy Resort Casino; Biggest Little City Wing Fest.
Programs: Issues Management: Nevada Department of Agriculture; Southeast Elko Grazing Reduction Issues Management.
Strategies & Tactics: Media Relations – Owned: Social Media: Estipona Group; HIPGold.
Programs: Special Events & Observances, 3 or more days: Foundry; 25th Anniversary Cattle Drive.
Programs: Community Relations: Ronald McDonald House Charities of Northern Nevada; Unlikely Allies.
Programs: Special Events & observances, 1 or 2 days: The Abbi Agency; Special Events Rancharrah.
Programs: Overall Campaign: Weidinger Public Relations; Diamond Resorts Invitational.
Strategies & Tactics: Audio, Video, Webcasts, etc.: The Abbi Agency; The Brief for Holland & Hart.
Strategies & Tactics: Media Relations – Owned: Social Media: Silver Legacy Resort Casino; Biggest Little City Wing Fest.
Programs Overall Campaign: Foundry; Barracuda Championship.
Programs: Community Relations: Washoe County; Washoe County – State of the County.
Programs: Community Relations: Renown Health; Bringing Healthcare Back to Tonopah.
Best of Show Awards
Programs: Overall Campaign: TravelNevada; TravelNevada Wins Big with Millennial Campaign.
Strategies & Tactics: Media Relations – Earned: The Abbi Agency; Flirtey.
Student Choice Award
Strategies & Tactics: Media Relations – Owned: Websites: Regional Transportation Commission; Pyramid/McCarran Intersection Improvement Project Website.
