The Reno branch of the American Advertising Federation (AAF) presented its 2017 ADDY Award winners on Friday, March 10 at the Reno-Sparks Convention Center.
The list of winners included with entry, advertiser and project title:
Best of Show, Overall: The Glenn Group, (The Glenn Group), “Wild and Free” RSCVA Pitch Video.
Best of Web: Mabble Media (Butter + Salt), Butter + Salt Gatherings.
Best of Logo Design: Laxalt & McIver (Pinon Bottle Co.), Pinon Bottle.
Judges’ Choice: Orangetree Productions (Nevada Department of Wildlife), NDOW Water Safety.
Product or Service Sales Promotion:
Silver ADDY Award: A Carlisle & Co. Printing, (Oliver Luxury Real Estate), Oliver Luxury Collection.
Packaging:
Gold ADDY Awards: Cube Services, Inc., (Chinook Festival), Chinook Fest Wine Bottle; Tim Miley Design, (Loki Pet Co.), Loki Pet Treats Packaging; Laxalt & McIver, (Magpie Roaster), Magpie Roasters Packaging Family.
Silver ADDY Awards: The Antos Agency, (Virginia City Tourism Commission), Bloody Mucker Package Design; The Antos Agency, (Frey Ranch), Frey Ranch Absinthe Bottle.
Publication Design-Cover:
Silver ADDY Award: The Glenn Group, (Reno Air Races), Reno Air Races Program.
Publication Design-Magazine Design:
Silver ADDY Awards: The Glenn Group, (Reno Air Races), Reno Air Races Program; Peppermill Resort Spa Casino, (Peppermill Reno), Link Magazine Fall 2016.
Publication Design-Book Design:
Gold ADDY Award: Charter Advertising/Design, Inc., (Tahoe Writers Works), EDGE v10.
Silver ADDY Award: City of Reno, (City of Reno), Reno Lens.
Card, Invitation, Announcement:
Silver ADDY Award: The Glenn Group, (American Heart Association), Heart Gala.
Specialty Advertising Campaign:
Gold ADDY Award: Coke Services, Inc., (Bergenfest), Bergenfest Apparel.
Brand Elements:
Gold ADDY Award: Foundry, (Foundry), Foundry logo.
Silver ADDY Award: ESI Security Services, (ESI Security Services), BOARDING PASS TO ELEVATE THE BRAND.
Magazine Self-Promotion:
Silver ADDY Award: Stan Can Design, (Stan Can Design), Small and Awesome-Hummingbird; Stan Can Design, (Stan Can Design), Small and Awesome-Hedgehog; Stan Can Design, (Stan Can Design), Small and Awesome-Honey Bird; Stan Can Design, (Stan Can Design), Small and Awesome.
Advertising Self Promotion-Print.
Silver ADDY Award: The Glenn Group, (The Glenn Group), Shot Glass-Off Beat Fest Ad.
Poster:
Gold ADDY Award: Laxalt & McIver, (Reno Bike Project), We Heart Bikes 2016.
Silver ADDY Award: Cube Services, Inc., (Bergenfest), Bergenfest 2016 Poster.
Consumer Websites:
Gold ADDY Awards: Mabble Media, (Butter + Salt), Butter + Salt Gatherings; Design On Edge, (Bliss Babe Magazine), Bliss Babe Magazine Website; Peppermill Resort Spa Casino, (Peppermill Reno), Peppermill Reno Spa Casino Website.
Silver ADDY Awards: Noble Studios, (Yosemite/Mariposa County Tourism Bureau), Yosemite.com; Noble Studios, (Autodesk), Autodesk Research; Design On Edge, (Kynd Cannabis Co.), Kynd Cannabis Co.; The Antos Agency, (Mainstream Partners), Mainstream Partners Website; Laxalt & McIver, (Basehealth), Basehealth.
Microsites:
Gold ADDY Award: TravelNevada, (TravelNevada), Empire Google Trekker Microsite.
Mobile Apps:
Gold ADDY Award: Laxalt & McIver, (Cookpad), Cookpad Android App.
Silver ADDY Award: TravelNevada, (TravelNevada), TravelNevada Mobile.
Web Banner Website Takeover:
Silver ADDY Award: The Abbi Agency, (RASC), ATL to OMG.
Blogs:
Silver ADDY Award: TravelNevada, (TravelNevada), 31 RESOLUTION-WORTHY EXPERIENCES.
Local TV-:30 Seconds:
Gold ADDY Award: Amethyst Media, (Northern Nevada Dairymen), Where Good Comes From.
Local TV-:60 Seconds:
Gold ADDY Award: Foundry, (Senior Care Plus), Senior Care Plus Pre-Enrollment TV.
Silver ADDY Awards: Orangetree Productions, (Nevada Wolf Pack Athletics), Nevada Wolf Pack Basketball; Orangetree Productions, (Chester’s Reno Harley Davidson), Harley Davidson’s Let’s Ride; Orangetree Productions, (Reno Dodge), Reno Dodge-These Streets.
Branded Content For Online Film, Video & Sound-More Than :60 Seconds:
Silver ADDY Award: The Abbi Agency, (DRI + 23andMe), 23andMe Video.
Branded Content & Entertainment Campaign:
Gold ADDY Award: TravelNevada, (TravelNevada) Nevada Insider’s Video Series; Kevin Andy Stamps-Freelance, (Old World Coffee), Old World Coffee Lab Theory.
Public Service Online Film, Video & Sound:
Gold ADDY Award: Orangetree Productions, (Nevada Department of Wildlife), NDOW Water Safety.
Consumer Campaign Local:
Gold ADDY Award: Cube Services, Inc., (Marked Studios), Passion Ads.
Integrated Brand Identity Campaign Local Or Regional/National:
Silver ADDY Awards: Tim Miley Design, (Loki Pet Co.), Loki Pet Company Brand Campaign; Foundry (Foundry), Foundry Brand Elements.
Online/Interactive Campaign:
Silver ADDY Award: Reno-Sparks Convention and Visitors Authority, (Reno Tahoe USA), SelfieTown ft. Travel Influencers.
Logo Design:
Gold ADDY Awards: Laxalt & McIver, (Pinon Bottle Co.), Pinon Bottle; Laxalt & McIver, (Whipple Brewing Co.), Whipple Brewing Co.; Laxalt & McIver, (Turn Loose), Turn Loose Branding; The Abbi Agency, (Sierra Nevada Imports), Terra Vigna Logo; The Abbi Agency, (Greenleaf), Greenleaf Logo; The Glenn Group, (The Loop), The Loop logo.
Silver ADDY Award: Cube Services, Inc., (Bergenfest), Bergenfest 2016 Logo; Stan Can Design, (Stan Can Design), Dragonfly Energy; Laxalt & McIver, (Star Amusement), Star Amusement Identity; Laxalt & McIver, (Matanuska Apothecary), Matanuska Apothecary; The Abbi Agency, (Immunize Nevada), Healthy Young Nevada.
Infographic:
Gold ADDY Award: The Antos Agency, (Mainstream Partners), Mainstream Partners Infographic.
Single Illustration:
Gold ADDY Awards: Stan Can Design, (Stan Can Design), Small and Awesome-Hummingbird; Stan Can Design, (Stan Can Design), Small and Awesome-Hedgehog; Stan Can Design, (Stan Can Design), Small and Awesome-Honey Bee; Stan Can Design, (Stan Can Design), Small and Awesome; Laxalt & McIver, (Laxalt & McIver), L&M Animals.
Photography-Black & White:
Silver ADDY Award: Jeff Dow Photography + Motion, (Jeff Dow Photography), Black and White Emerald Bay.
Photography-Color:
Gold ADDY Awards: Jeff Dow Photography + Motion, (Inn of the Mountain Gods/Ski Apache), Ski Apache Snow Beard; Jeff Dow Photography + Motion, (Santa Maria Tourism Board), Santa Maria Tourism Board Trip B; Jeff Dow Photography + Motion, (Inn of the Mountain Gods/Ski Apache), Ski Apache Snow Boarder Girl; Peppermill Casinos Inc., (Peppermill Reno), Apple Pie; Peppermill Casinos Inc., (Peppermill Reno), Pumpkin Tiramisu.
Photography Campaign:
Gold ADDY Award: Jeff Dow Photography + Motion, (Inn of the Mountain Gods), Broken Arrow Tap House New Mexico.
Silver ADDY Award: Mabble Media, (The Wall), The Wall Bar & Grill Photography; Marcello Rostagni Photography, (Hot August Nights), Hot August Nights RGJ Photography; Jeff Dow Photography + Motion, (Inn of the Mountain Gods/Ski Apache), Ski Apache New Mexico; Jeff Dow Photography + Motion, (Santa Maria Tourism Board), Santa Maria Tourism Beach; Jeff Dow Photography + Motion, (Santa Maria Tourism Board), Santa Maria Tourism Road Trip; Jeff Dow Photography + Motion, (Santa Maria Tourism Board), Santa Maria Vineyards.
Art Direction:
Silver ADDY Awards: Design On Edge, (Rounds Bakery), Rounds Bakery; Chris Holloman Photography, Edible Reno Tahoe Magazine), Butcher Trio.
Cinematography:
Gold ADDY Awards: Orangetree Productions, (Reno Dodge), Reno Dodge-These Streets; Jamie Kinghjam-STILLS/MOTION, (Panama City, Florida), Panama City Beach Web/TV.
Silver ADDY Awards: Orangetree Productions, (Chester’s Reno Harley Davidson), Harley Davidson Let’s Ride; Orangetree Productions, (Dear George The Movie), Dear George Trailer; Orangetree Productions, (Nevada Division of Tourism-TravelNevada), TravelNevada-Capriolas; Orangetree Productions, (Nevada Division of Tourism-TravelNevada), TravelNevada-Ruby Mountain Bowling; Orangetree Productions, (Nevada Division of Tourism-TravelNevada), TravelNevada-Space Whale.
Video Editing:
Gold ADDY Award: Orangetree Productions, (The Glenn Group), “Wild and Free” RSCVA Pitch Video.
Silver ADDY Awards: Orangetree Productions, (Reno Dodge), Reno Dodge-These Streets.
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