RENO, Nev. — As your business begins preparations to reopen (or has already reopened) amid the pandemic, and customers prepare to venture out, it's good to think about how you're going to let them know about new hours, new protocol, new products, how you're keeping your employees and them safe.
It can feel like a lot, but we got you covered with this quick, 3-step guide to digital marketing. Here's what the Downtown Reno Partnership has recommended to its businesses.
Batuhan Zadeh, owner of Hookavah, is creating a robust customer experience at his hookah bar in downtown. He is only allowing up to 60 people in the 260-capacity bar (well below the 50% limit). Staff are taking temperatures with a contactless thermometer, using disposable hookah mouthpieces and cleaning booths with UV wands. The bouncers and staff reinforce these rules with every customer.
Whether you choose the basic county requirements, requirements plus county recommendations or all of that plus your own guidelines — communicate it clearly to customers:
Customers are probably heading to Google first to find your business or decide where to eat, drink or shop. That means the first thing you should do is take over/update your business profile on Google.
Google does not automatically update anything, and your business may not even have a page yet unless you've set it up yourself:
It's a lot of copying and pasting but it's worth it to create a consistent presence online.
We know updating social media is time-consuming. Some of it simply feeds the social media algorithm to make yourself relevant to the social media gods, but also helps people who constantly seek recommendations and look for answers on social media. With that:
Ideally these profiles will drive customers to your website to look up your menu, shop online or find out your current safety guidelines and offerings.
Wild River Grille has a perfect example of how to do this. On their homepage, a “COVID-19 Update” button is the first thing customers see. This allowed them to set up a separate page with all the new information — hours, menu, contact information, reservation link, safety protocols — in one place.
We recommend this method so that customers have one place to find everything and you don't have to make many tiny changes all over the site that will need to be updated again later. This is also great for search optimization if Google points directly to this web page. If you don't manage your own site, consider getting one page like this added to it by whoever does.
Curbside pick-up is going to be a reality for the foreseeable future. Customers may prefer it in the future and you will need to decide if that's a permanent offering you can support. The more you can do to put your products online and offer ways for people to buy local, the more you can start to bring people into your store.
Remember — the goal with these and other measures is to make people excited to give you money and feel good about it. Anything that makes that process difficult or creates a bad experience is going to convince them to take their money elsewhere and likely never come back.
“What's Up Downtown” is a monthly Voices column in the NNBW authored by Alex Stettinski, executive director of the Downtown Reno Partnership. Reach him for comment at astettinski@downtownreno.org.
-->RENO, Nev. — As your business begins preparations to reopen (or has already reopened) amid the pandemic, and customers prepare to venture out, it's good to think about how you're going to let them know about new hours, new protocol, new products, how you're keeping your employees and them safe.
It can feel like a lot, but we got you covered with this quick, 3-step guide to digital marketing. Here's what the Downtown Reno Partnership has recommended to its businesses.
Batuhan Zadeh, owner of Hookavah, is creating a robust customer experience at his hookah bar in downtown. He is only allowing up to 60 people in the 260-capacity bar (well below the 50% limit). Staff are taking temperatures with a contactless thermometer, using disposable hookah mouthpieces and cleaning booths with UV wands. The bouncers and staff reinforce these rules with every customer.
Whether you choose the basic county requirements, requirements plus county recommendations or all of that plus your own guidelines — communicate it clearly to customers:
Customers are probably heading to Google first to find your business or decide where to eat, drink or shop. That means the first thing you should do is take over/update your business profile on Google.
Google does not automatically update anything, and your business may not even have a page yet unless you've set it up yourself:
It's a lot of copying and pasting but it's worth it to create a consistent presence online.
We know updating social media is time-consuming. Some of it simply feeds the social media algorithm to make yourself relevant to the social media gods, but also helps people who constantly seek recommendations and look for answers on social media. With that:
Ideally these profiles will drive customers to your website to look up your menu, shop online or find out your current safety guidelines and offerings.
Wild River Grille has a perfect example of how to do this. On their homepage, a “COVID-19 Update” button is the first thing customers see. This allowed them to set up a separate page with all the new information — hours, menu, contact information, reservation link, safety protocols — in one place.
We recommend this method so that customers have one place to find everything and you don't have to make many tiny changes all over the site that will need to be updated again later. This is also great for search optimization if Google points directly to this web page. If you don't manage your own site, consider getting one page like this added to it by whoever does.
Curbside pick-up is going to be a reality for the foreseeable future. Customers may prefer it in the future and you will need to decide if that's a permanent offering you can support. The more you can do to put your products online and offer ways for people to buy local, the more you can start to bring people into your store.
Remember — the goal with these and other measures is to make people excited to give you money and feel good about it. Anything that makes that process difficult or creates a bad experience is going to convince them to take their money elsewhere and likely never come back.
“What's Up Downtown” is a monthly Voices column in the NNBW authored by Alex Stettinski, executive director of the Downtown Reno Partnership. Reach him for comment at astettinski@downtownreno.org.