The Reno-Sparks Convention & Visitors Authority has opened the application window for its fiscal year 2022-2023 Special Event Partnership Funding program, and will accept submissions until 2 p.m. on Jan. 13, 2022. “Special events are integral to the success of Northern Nevada’s tourism economy,” RSCVA President and CEO Charles Harris said in a statement. “The special event partnership funding program has helped build and sustain events for the last 15 years, supporting jobs and driving revenue for local businesses and the community. It is our hope to continue cultivating the growth of existing and emerging events for many years to come.” Qualifying events occurring between July 2022 and June 2023 can be submitted via rscva.com/what-we-do/special-events-funding. The program is intended for annual events that aim to draw attendees from outside the Reno Tahoe area, according to a Dec. 8 press release. “Events primarily use these funds to generate additional visitation and exposure for Northern Nevada by executing advertising campaigns and various marketing programs,” per the release. “To qualify for partnership funding, events must exhibit a propensity to positively impact the community by generating room nights at Washoe County hotels, growing destination awareness and inspiring repeat visitation.” The FY 2021-22 program allocates $433,500 to 29 events and maintains $66,500 in a marketing opportunity fund to potentially support new events or special programs that may arise during the current fiscal year. RSCVA has awarded more than $4.6 million to regional special events, since the program was formalized in 2007. The FY 2022-2023 program is currently budgeted for $500,000.
