Connie Anderson is Vice President of Client Strategy for The Abbi Agency.
Courtesy Photo
ABOUT THE BUSINESSLocation(s): Reno, Las Vegas, United Kingdom
Name(s) of Owners: Abbi Whitaker and Ty Whitaker
How Long Have You Been In Business: 12 years
Website: theabbiagency.comPhone: 775-323-2977
Twitter: @theabbiagencyLinkedIn: linkedin.com/company/the-abbi-agency
NNBW: Tell us about your business and some of the most important services you provide?
Connie Anderson: The Abbi Agency creates provocative brand communications that solve problems, build relationships and move all sorts of good things forward. Helmed by Nevadans at heart, we are proud to be fiercely independent and true. At our core we are problems solvers, so we use our expertise to craft individual marketing campaigns that draw on our research, creative, public relations, social media, digital and traditional advertising, and website development services.
NNBW: What are some of the key things your business does to ensure premium levels of customer service?
Anderson: Customer service is a relationship, not a transaction. As is true of all relationships, trust is foundational. By developing and executing tailor-made marketing solutions, we don’t force a business into a premade box of solutions. Instead, we get to know each business, their customers, needs and goals to ensure we provide services that achieve shared expectations of success.
NNBW: What makes Northern Nevada such a great place to own and operate a business?
Anderson: Community. I have been lucky enough to travel across the world and always am surprised by the friendliness of so many people, but nowhere in the world matches the spirit of those in Northern Nevada. We have always been proud of our pioneering ways, but as a community we’ve pulled together to rebrand our image as the Biggest Little City, did it again to get ourselves through the Great Recession, and are now working together to support local businesses and citizens throughout the COVID-19 pandemic. The community's collaborative spirit is apparent in the flourishing of mutual aid groups and programs like Wash-OE Hands, Delivering with Dignity, and the Reno Love Locals Pledge.
NNBW: As a local business owner, why do you feel it’s important to give back to the community?
Anderson: We are proud to have been founded in Reno. This community is our home. We are also proud that we are able to share our authentic approach to marketing and communications with other communities throughout Nevada and around the world. We continue to work with the local community to provide services and support to initiatives that we know help to create a better and more vibrant northern Nevada for all citizens. As a business, throughout the COVID-19 pandemic, we’ve found that supporting other businesses and the community at large requires innovation, and that — sometimes — small acts can make the biggest splash. We understand that the most positive impact on the community comes from cooperative efforts like many of those noted above, and we are always happy to support our neighbors through collaboration, service, and resource sharing.
This article was provided and paid for by The Abbi Agency. Interested in spotlighting a local business? Email Associate Publisher Melissa Saavedra at msaavedra@nevadanewsgroup.com for details.
