Reno Public Market, the redeveloped former Shoppers Square location at the corner of Plumb and Virginia, recently signed a letter of intent to lease with new tenant Wyld Market. According to a July 6 press release, Wyld Market works under the umbrella of business community group Wandering Wyld and “will feature a curated selection of works from local artists and small businesses who don’t have their own brick-and-mortar storefront.” Wyld Market will be housed in a 3,000-square-foot retail space at Reno Public Market. Once opened, the space will house creations from over 60 local artists, according to the release. “Arts and culture really are the heart and soul of Reno-Tahoe,” Doug Wiele, president of Reno Public Market developer Foothill Partners Inc., said in a statement. “Local festivals and pop-ups have been some of the only viable income sources for local artists, and now this consistent space will allow hundreds of artists to sell their creations at any time of the year.” Wyld Market will open a holiday pop-up this winter in 2021 before officially opening in spring 2022, according to the release. “Before Reno Public Market, we had only ever done short-term lease agreements,” Rachel Macintyre, CEO and founder of Wandering Wyld, said in a statement. “We realized in our last space that we needed a more permanent establishment to offer the best for our local artists. This space will allow us to combine the best aspects of our pop-up markets, our curated boutiques, and our short-term retail spaces.”
