Carson City-based Shoe Tree Brewing Co. recently won two gold awards in the second annual Craft Beer Marketing Awards, known as the “Crushie” awards. The CBMAs, established in 2019, is a global competition that focuses on “excellence in the artistic and creative marketing and packaging efforts of breweries, designers and agencies,” according to a June 1 press release. The 2021 CBMAs consisted of 33 categories evaluated by a panel of over 300 industry professional judges. Most notably new for this year’s competition are two special categories that reflect recent events: “Pandemic Marketing,” which looks at original marketing undertaken during the COVID-19 outbreak, and “Human Rights,” to celebrate those who support the fight for equality for all via different forms of marketing and design.
Gingie Gingerbread Brown Ale; art by Matthew Lundahl.
A total of 196 awards were presented this year — 65 Platinum winners, 117 gold and 14 silver. Shoe Tree’s two golds came in the category of Best Can Design, 16-20 oz, for its Honey Punch In the Nose Lager and Gingie Gingerbread Brown Ale, both designed by artist Matthew Lundahl. Go to craftbeermarketingawards.com to see the full award list.