Merrill Lynch Wealth Management announced recently that Didi Nicolas has been appointed Market Executive for Nevada. Nicolas will oversee 78 financial advisers across the state who collectively oversee more than $10 billion in assets and liability. According to a March 16 press release, Nicolas previously worked on the East Coast as associate market manager with Merrill Lynch in the Westchester-Greenwich market, where he supported financial advisors in order to help them grow their practices. He has also served as the interim market executive in both the Westchester Greenwich and Oklahoma markets. “Didi brings a wealth of experience to this new role …” Jeff Markham, western division executive for Merrill Lynch, said in a statement. “He understands the importance of personalized investment advice to achieve client’s goals.” Nicolas is a veteran of the financial services industry with 27 years of experience, starting out his career as a financial advisor with PaineWebber. Nicolas joined Merrill Lynch in May 2018 and was part of the bank’s Market Executive Leadership Academy, which is a leadership development program for the Market Executive role.
