People: Bob Whitefield named CRO at KPS3

Bob Whitefield, a proven marketing executive and partner at KPS3, has been elevated to chief revenue officer.

Whitefield will continue to lead the agency’s search and digital marketing team while overseeing the company’s financial operations.

Whitefield has been with KPS3 since 2014. He joined as director of search and analytics, responsible for managing all aspects of search engine optimization, paid media, and analytics. His expertise has grown into marketing automation, operations, and configuring complete attribution inside enterprise MarTech stacks such as Marketo, Hubspot, Pardot, Salesforce, and Looker Studio.

He and his team have aided large organizations in building data-driven digital marketing strategies, executing against them, and iterating based on critical insights within vast datasets.

Whitefield holds a Bachelor of Arts in history from the University of Nevada, Reno. He serves as an advisory board member of the College of Liberal Arts at the University of Nevada, Reno and as treasurer of the Brüka Theater.