People: Danny DeLaRosa named president and CEO of Greater Nevada Credit Union

Greater Nevada Credit Union has announced the promotion of Danny DeLaRosa as president and CEO, effective July 1.

DeLaRosa leaves his current role as GNCU chief experience officer to take on executive leadership of Nevada’s largest credit union.

DeLaRosa joined GNCU in 2019 and has been instrumental in driving the organization’s growth and success as a member of the executive leadership team.

Throughout his tenure at GNCU, he has spearheaded impactful initiatives, including leading strategic planning for the credit union, and securing the organization’s Community Development Financial Institution (CDFI) certification.

DeLaRosa also launched Greater Perks, a member recruitment initiative offering unique benefits and programs to help employees of new businesses and industries achieve their financial goals. Additionally, DeLaRosa launched employee engagement and recognition platforms and is credited with expanding GNCUs marketing, business development, community outreach and people development functions.

Prior to joining GNCU, DeLaRosa was chief sales officer at Vibrant Credit Union and spent nine years at United Federal Credit Union in progressive leadership roles, including vice president of member relations and market vice president in Nevada.

DeLaRosa has served as a member of various boards of directors, including Renown Health Foundation, Junior Achievement of Northern Nevada, and chair of the Reno-Sparks Chamber of Commerce. DeLaRosa holds a master’s degree from Cornerstone University.