Doug Raftery Courtesy of Reno Ace/David Calvert Photography
After three years working on the East Coast, Doug Raftery is returning to the Biggest Little City as the Reno Aces' new chief revenue officer.
Raftery rejoins the Aces organization after serving as executive business officer for the USL Championship Club Loudoun Union FC. During his time with the club, he directed the P&L and business operations for the club and 5,000-seat Segra Field.
While making Segra Field a multi-use venue that showcased 100-plus event days a year, he also secured and developed key partnerships, including front and back of jersey sponsors, new team gear, a new ticketing system, and a local linear TV partnership.
In his new role, he will be a member of the Aces leadership team, focusing on how the organization can impact the Aces fan base by developing and implementing a cohesive strategic plan for revenue growth across various channels.
He will also drive ticket sales efforts to maximize attendance, solidify season memberships, boost group sales, and increase partial plan revenues for games and stadium events. He will oversee the corporate sponsorship and ticket sales departments while identifying new opportunities at Greater Nevada Field.
Prior to his departure from the Reno Aces in 2021, he spent five years within the organization, working his way up from senior director of corporate partnerships to chief operating officer. He also was general manager of Reno 1868 for two seasons.
