Father’s Day sales projected to hit millions in Nevada

This Father’s Day, consumers in Nevada are projected to spend $362.3 million on activities, clothing and other gifts for dads, according to the Retail Association of Nevada.

This projection is based on a recent survey by the National Retail Federation, which found that 75% of Americans will be celebrating this special day. 

The average consumer is expected to spend $190, slightly below the historic high of $196 set in 2023. Nationwide spending is anticipated to reach $22.4 billion, the second-highest figure behind last year’s all-time high.

The NRF survey highlighted that greeting cards remain the most popular Father’s Day gift, with 58% of shoppers planning to buy one. This is followed by clothing, special outings and personal care items. 

In Nevada, consumers are projected to spend the most on special outings, with a total of $73.1 million. Other major spending categories include $56.7 million on clothing, $46.4 million on gift cards, $39.6 million on consumer electronics, $26.2 million on personal care items, $25 million on tools or appliances, $22.8 million on home improvement items, and $20.6 million on sporting goods or leisure items. 

Notably, 27% of respondents indicated their gift would involve an experience, such as tickets to a sporting event, while 42% said they would give a subscription box, the highest level for that category since the survey began. 

Half of Americans said they will celebrate their father or stepfather, while 26% will celebrate their husbands. Other recipients include sons, brothers, friends and grandfathers. 

Shoppers plan to visit a variety of places to find the perfect gift for dad this year. Online stores are the top choice, with 42% of respondents planning to shop there. 

Department stores are the second most popular, with 38% of shoppers planning to visit, followed by specialty stores, which are expected to attract 22% of shoppers. 

For information, visit https://rannv.org.