Abbi Agency named New Mexico PR Agency of Record

The Abbi Agency has been named New Mexico Tourism Department’s Public Relations Agency of Record.

The agency will manage strategy and execution for both public relations and influencer collaborations.

The state addition to the agency’s travel and tourism portfolio comes less than a year after adding Carnival Cruise Line, Aramark Destinations and Pacific Surfliner and is due in no small part to the agency’s approach to travel and tourism.

The agency will also work with its sister public relations agency in the U.K., Brass Tacks Media to educate travelers on what New Mexico has to offer.

The combined efforts of Brass Tacks Media and The Abbi Agency will help bring awareness of the state as a travel destination perfect for un-curated culture, outdoor experiences and road trips to audiences in Germany, Australia and other countries outside of the U.S.

For information, visit www.theabbiagency.com.