NCET Biz Tips: Standing out from the crowd

In today’s saturated markets, where businesses are constantly vying for attention, standing out from your competitors is not just a goal — it’s a necessity.

With few exceptions, all businesses want to elevate their brand, enhance their visibility, and boost their bottom line.

Yet the challenge is how a company with limited resources can ensure that its business isn’t just seen but remembered. Many firms eventually realize that they can’t do it on their own. They need help.

Here’s another well-known adage. Buyers buy when the timing is right for them, not for you. How does your business stay top-of-mind when that time to buy arrives? How can you make your prospects and customers think of your company first?

For a solution, businesses will turn to outside strategic partners who have the expertise in specific marketing areas needed to help their company capture the spotlight and drive sales.

Reno is fortunate to have several fine companies that provide a range of marketing services that extend well beyond Northern Nevada. Yet one company stands out. Allegra Marketing Print Mail has core business areas in marketing, print, mail, signage, and promotional products — all under one umbrella.

Some history is in order. Allegra first opened in Reno in 1989 as a quick print business. In 2022, the company was acquired by a new owner who envisioned transforming it into a comprehensive marketing partner for businesses in Northern Nevada and beyond.

Services were expanded from traditional printing to include large-format printing, tradeshow design, promotional products, branded apparel, mail marketing, and digital marketing. This comprehensive range of services has positioned Allegra Marketing Print Mail as a one-stop shop, providing all its clients' marketing needs under one roof.

Allegra has 11 dedicated “can-do, we’ve got this” employees who bring unique talents to the table spanning all of its core marketing areas. The Allegra team comprises specialists in graphic design, digital marketing, print production, customer service, and installation. One additional edge for Allegra is having access to nearly 600 franchise locations that can be leveraged for added expertise and resources on projects that require capabilities beyond their local center.

You may ask what sets Allegra Marketing Print Mail apart from the other guys in the same business space. They focus on delivering measurable outcomes for their clients and tackling unique challenges. This integrated approach results in tangible benefits, including improved lead generation, enhanced customer and donor acquisition, and increased customer retention.

Success stories?

Here is one.

One notable success story involved the Family Respite Care (formerly Northern Nevada RAVE Foundation). Allegra Marketing Print Mail was approached to design its stage for the 2024 Gala, a project outside the typical scope of a traditional printer. Allegra created a multi-dimensional stage featuring the City of Reno cityscape in a comic book theme. It was a huge hit and perfectly aligned with the gala’s overall theme.

What is Allegra Marketing Print Mail most proud of? Their impact on the community. Through their FootPRINT Fund, Allegra as awarded nearly 40 nonprofits with funds to help them grow their awareness and extend their services in the community.

Challenges?

A common misconception is that print is no longer relevant. While it’s true that the marketing landscape has evolved, print remains an incredibly effective medium for marketing and communications. The challenge lies in pivoting from being a traditional printer to providing comprehensive marketing solutions, including digital ads, social media, geofencing, mail marketing, and web design.

 Allegra has met the challenge with programs like DirectCONNECT increasing overall response rates. Allegra’s Search Engine Optimization (SEO), Google AdWords management, website design and hosting, and other digital services ensure their clients can reach their target audiences wherever they are.

What question do people ask Allegra the most? It’s “Do you do…? They assume Allegra Marketing Print Mail only offers traditional printing services when there is so much more under their 10,000-square-foot center.

Assume for a moment you are a time-pressured business owner with employees who feel the same way. Now imagine having an outsourced team partner who crafts compelling marketing campaigns on time and on budget and brings them to life through stunning print materials, eye-catching signage, and memorable promotional products. Allegra Marketing Print Mail is that partner to make sure your business stands out from the crowd.

You have an opportunity right around the corner to learn more about Allegra Marketing Print Mail on Wednesday, Sept. 11.

Sign up early for Allegra’s presentation from 4 p.m. to 5 p.m. with networking from 3 p.m. to 4 p.m. During your visit, you will:

• See the advanced printing capabilities up close, including digital die-cutting and large-format graphics.

• View unique finishing solutions that add a special touch to printed materials.

• Hear about the full spectrum of Allegra services, ranging from design to production.

• See real-life comprehensive marketing solutions highlighting the integration of print, digital, and promotional products.

• Learn about the innovative technologies used, such as DirectCONNECT, to enhance marketing campaign effectiveness.

So don't be late. Register now by visiting ncet.org.

NCET produces education and networking events to help people explore business and technology.

Bill Leonard is VP of Communications at NCET and a ghostwriter of opinion articles, white papers, and customer case studies for time-pressured startup founders, C-suite executives, and consultants who seek to boost their visibility and influence. Connect with Bill on the web at Ghostwriting Ink.