Maureen Johnson and Steve Reynolds of Northern Nevada Appliance Outlet receive BrandSource’s Pacific Rim Region Dealer of the Year award. Courtesy
Northern Nevada Appliance Outlet of Carson City was named the 2025 BrandSource Dealer of the Year for the Pacific Rim Region at the BrandSource Summit and EXPO, held March 23-26 at the Gaylord Opryland Resort and Convention Center in Nashville.
Owner Steve Reynolds was honored at the buying group’s award ceremony. Reynolds’s grandfather founded the business in 1968 as Valley TV.
His parents opened their own business — Valley Appliance — six years later, and Reynolds grew up working in the combined family business. In 2006, Reynolds and his father branched out Northern Nevada Appliance Outlet, an “as-is” store.
At the beginning, it was the two men and a technician, but they outgrew their first shop in three months. They upgraded to a building more than twice the size of the original and thrived during the Great Recession.
In 2011, they purchased an 18,000-square-foot building, and four years later acquired Valley Appliance and all its employees. At the same time, they established a builder’s division as part of their retail operation.
The company has 14 employees, four delivery trucks and two service trucks. The BrandSource Dealer of the Year awards are presented annually to members who have demonstrated commitment to excellence in the retail industry and to BrandSource dealers.
The winners, who are selected by the members within each of the group’s 14 regions, also show support of BrandSource and its vendor partners by attending regional meetings and national events such as the annual convention and summit.
For information, go to nnao.net.