People: Valerie Primeau named new director at Nevada Museum of Art

The Nevada Museum of Art has named Valerie Primeau as its new director of communications.

In her new role, Primeau will lead strategic communications initiatives, strengthen relationships with media and partners, and amplify the museum’s voice in the regional and national arts landscape.

She will oversee public relations and messaging to elevate awareness of the museum's exhibitions, programs, and community impact.

Primeau joins the Nevada Museum of Art with over 15 years of experience in the communications and media industries. Most recently, Primeau served as corporate communications manager at Sierra Nevada Corporation.

While at SNC, she led content strategy, crisis communications, and corporate impact initiatives. Primeau has a record of community-focused service that precedes her engagement with the museum including a decade as an active member of the Junior League, where she held multiple board and leadership positions.