Women-owned boutique Sierra Deene announces Reno opening

Sierra Deene, a women-owned online boutique founded by Reno native Sara Hendricksen, has opened a brick and mortar in the Plumgate Shopping Center.

“I’m thrilled to bring Sierra Deene to the Reno community,” said Hendricksen. “When you reach a certain age as a woman, you can start to feel invisible. I created Sierra Deene to give women their power back and to help them step boldly into their day with effortless style.”

Sierra Deene represents Hendricksen’s vision of empowering women through fashion. Inspired by her journey from working in New York’s luxury fashion scene to launching her own brand, Hendricksen founded Sierra Deene to help women feel confident and seen at any stage of life.

For information or to shop the collection visit www.sierradeene.com.