Sierra Deene, a women-owned online boutique founded by Reno native Sara Hendricksen, has opened a brick and mortar in the Plumgate Shopping Center.
āIām thrilled to bring Sierra Deene to the Reno community,ā said Hendricksen. āWhen you reach a certain age as a woman, you can start to feel invisible. I created Sierra Deene to give women their power back and to help them step boldly into their day with effortless style.ā
Sierra Deene represents Hendricksenās vision of empowering women through fashion. Inspired by her journey from working in New Yorkās luxury fashion scene to launching her own brand, Hendricksen founded Sierra Deene to help women feel confident and seen at any stage of life.
For information or to shop the collection visit www.sierradeene.com.